Marketing for paving contractors who want bigger jobs

We help residential paving, paver, hardscape and outdoor living contractors get found, answer every lead first and fill the schedule with the projects worth taking.

Sound familiar?

  • Homeowners call the first company they find

    If you are not near the top of Google and the map, the job goes to whoever is, even when your work is better.

  • Leads slip through the cracks

    A missed call or a slow reply on a busy job site means the homeowner already booked someone else.

  • The season is short

    Most of the year’s work gets sold in a few busy months. Without a plan, the slow months stay slow.

From a homeowner’s search to a signed contract

Each part of your package covers a step between the first search and the five-star review.

  1. Search

    A homeowner searches for a paver patio or driveway contractor nearby and finds you on Google.

    Website + SEOGoogle Business Profile

  2. Compare

    They check your reviews and before-and-after photos on Google and Yelp.

    Google Business ProfileYelp

  3. Ads at peak season

    Search ads put you in front of homeowners at the moment they are ready to hire.

    Google AdsYelp

  4. Request an estimate

    A short form that asks for a photo of the space, so you can qualify the job before you drive out.

    Website + SEO

  5. Fast follow-up

    Every lead lands in your CRM with an instant reply and automatic follow-up. The first company to respond usually wins the job.

    CRM

  6. Estimate & contract

    You visit, quote and sign the job.

    Your team

  7. Review

    An automatic review request when the project is done feeds the next homeowner who compares.

    Google Business ProfileYelp

What’s included

One package built for paving and hardscape contractors. No prices here: every plan starts with a conversation.

Website + SEO

A fast website that shows off your best projects and turns visitors into estimate requests, built to rank in the towns you serve.

  • Project gallery with before-and-after photos
  • Estimate form with photo upload
  • A page for each service you offer
  • Local SEO for your service area

Google Business Profile management

The map is where most local jobs start. We keep your profile complete, active and full of fresh project photos.

  • Profile setup and optimization
  • Project photos and posts
  • Review requests and replies

Google Ads

Search campaigns timed to your season, aimed at homeowners actively looking for your services.

  • Seasonal campaign planning
  • Keyword and budget management
  • Call and form tracking
  • Monthly reporting

Yelp profile & Yelp Ads

Many homeowners check Yelp before they call. We make your profile work for you and run Yelp Ads when they pay off.

  • Profile optimization
  • Photos and project highlights
  • Yelp Ads management

CRM implementation

One place for every lead, with instant replies and follow-ups that run while you are on the job site.

  • CRM setup for your process
  • Instant lead replies
  • Automatic follow-up and review requests

Book a Strategy Call

Timing matters

In cold states, homeowners sign contracts in winter and work starts after the thaw, so January and February are for pre-selling. In warm states the season runs almost all year. We plan your budget around your local season, not a generic calendar.

What clients say about working with us

Five-star reviews from our clients on Google.

  • Rated 5 out of 5

    “Chroma Marketing has taken our marketing to the next level, helped increase customer base and goes above and beyond to give our customers what they need to keep coming back!”

    Rachelle FletcherGoogle review

  • Rated 5 out of 5

    “… deadlines met, goals achieved. Excellent work.”

    Aluisio KatchanovskiGoogle review

  • Rated 5 out of 5

    “Chroma Marketing agency was able to fix everything, bring new ideas, make the website design look very modern and current. … He takes care of our business as if it was his.”

    Gerusa MendesGoogle review

Read all our reviews on Google (opens in a new tab)

Frequently asked questions

Do you work with hardscape and outdoor living companies too?

Yes. We work with residential paving, paver, hardscape and outdoor living contractors.

Do you work with commercial asphalt companies?

Our focus is residential work like patios, driveways, walkways and outdoor living. If your business is mostly commercial, we will tell you honestly on the call whether we are the right fit.

Do I need a CRM?

If leads come in while you are on a job site, a CRM is what makes sure every one gets a fast reply and a follow-up. It usually pays for itself with jobs that would otherwise be lost.

Should I advertise in the off-season?

It depends on your climate. In cold states the winter is for pre-selling spring projects. We adjust the plan to your market.

Why don’t you show prices?

Every company has a different service area, season and goals. On the strategy call we learn about yours and send a clear proposal with no surprises.

We also serve

Let’s talk about your growth

On a strategy call we look at where you are today and show you what we would do first.

Book a Strategy Call